BMFix — Car Parts and Accessories Catalog Design
BMFix is a leading Ukrainian distributor of parts and accessories for BMW, MINI, and other premium European brands.
Task
Develop a modern, multifunctional online store that turns the complex process of selecting car parts into an intuitive experience.
VIN-code and part number search optimization
flexible car-based selection system
handling complex logistics: displaying different prices and delivery times for the same product (depending on warehouse and supplier)
Home page:
three ways to buy
The first screen is designed for users to instantly find the needed part by choosing the most convenient scenario:
01
Direct search
Smart header search bar for part number, name, or VIN-code.
02
Step-by-step filter
Interactive car selection block. After setup, all site content (categories and products) is automatically filtered for the specific model.
03
Visual catalog
Block with aesthetic themed tiles for users browsing by category without selecting a car.
Catalog Menu
Product listing:
flexibility and informativeness
The catalog has two display modes for different user behaviors:
Grid: emphasizes large images — ideal for accessories, wheels, and merchandise.
List: compact view for professionals and wholesale buyers, focusing on part numbers and technical specifications.
Hover-icon shows brief tech info without opening the product card.
For products with variations (oil volume, clothing size) — a selector is available directly in the card.
One of the tasks was implementing multi-pricing. The same product can have different prices depending on delivery time and availability.
the system automatically highlights the optimal option (balance of price and speed)
via a modal window, the user can choose: “cheaper but slower” or “more expensive but now”
info banners explain pricing mechanics for new users
BMFixiс —
assistant character
To make the interface more lively and friendly, a character was developed — the robot BMFixiс.
Informal but unobtrusive helper: tips, confirmations, status notifications.
This reduces the “technocratic” feel of the site and increases brand loyalty.
Product page
The first screen of the product card contains everything needed for decision-making:
01
Compatibility check
Widget confirming if the part fits the car in the “garage”. Displays main specifications.
02
Variations
Quick selection of packaging (for oils) or sizes (for apparel). CTA and stock/delivery indicator are visible immediately.
03
Quick navigation
Anchor system allows one-click access to equivalent parts table or detailed price comparison.
Project results
The project delivered a powerful business tool, combining:
scalable catalog with advanced search and selection tools
original catalogs section based on TecDoc
clean, premium brand-style design with a friendly assistant
transparent pricing and delivery system.
personal account with “Garage” to save user cars for instant future purchases, order history, etc.
conversion-focused checkout minimizing ordering errors
