MIRSON

In 2010, I began collaborating with MirSon, a Ukrainian home textile manufacturer. At the time, it was a promising brand with high-quality products (pillows, blankets, bedding, etc.) but lacked a cohesive visual strategy.

Over the years, our cooperation has evolved into a long-term design partnership. Rather than simply "updating layouts," we focused on the systematic development of the brand—ranging from packaging design to the overall digital experience.

MIRSON

MIRSON

Branding
and visual
ecosystem

Over the years, the work progressed from creating the initial visual style to several stages of rebranding.

My task was to preserve brand recognition while giving the brand a modern, premium look.

Website redesign

The main challenge when updating the website was making a large assortment easy to understand and convenient to choose from.

We moved away from visual overload toward a minimalist, “airy” design where the product is the main focus.

Website redesign

The main challenge when updating the website was making a large assortment easy to understand and convenient to choose from.

We moved away from visual overload toward a minimalist, “airy” design where the product is the main focus.

Website redesign

The main challenge when updating the website was making a large assortment easy to understand and convenient to choose from.

We moved away from visual overload toward a minimalist, “airy” design where the product is the main focus.

Product listing

Many products look visually similar and even have similar names, but differ in filling, characteristics, and class. The goal was to make these differences obvious already at the catalog browsing stage, without the need to open the product page.

Three key product characteristics are displayed directly in the catalog for quick comparison (for example: down type — premium white / gray / blended), as well as the cover fabric and other features.