Task
To create a cohesive visual identity that would emphasize the company’s technological leadership.
The project included the development of the main brand, the STH sub-brand for the European market, corporate workwear design, a multi-module product catalog, and two complex web solutions.
Visual concept
and logo
The solution is based on the aesthetics of modern mechanical engineering and precision accuracy.
A custom geometric grotesque with distinctive “cuts” imitates laser cutting lines and structural elements of industrial machines. The open letterforms symbolize innovation and transparency of business processes.
The four-point star (spark) represents the point of contact between the tool and the metal. It acts as a visual accent and a “guiding star,” pointing to the holding’s leadership.
A deep “industrial blue” (reliability, expertise) contrasts with “heated orange” (production energy and dynamics).
STH sub-brand: A concise version of the logo was developed for entering the Polish market. The STH abbreviation maintains the continuity of the typographic group.
Corporate identity
and Workwear
A line of uniforms was developed, transforming ordinary “workwear” into a technological lifestyle element.
Office & Management: polos in light and dark colors. The minimalist STH logo and orange accents create the image of modern engineering management.
Service & Engineering: functional overalls and vests with reflective elements and contrast zoning. Additionally — hoodies, bombers, and caps for field work.
Startec Holding website
A multi-level website was developed, including:
information about the company and production facilities
equipment catalog with filtering
product pages with technical specifications
the ability to submit a quotation request
the ability to purchase compact equipment and accessories
the ability to submit a quotation request
The website combines corporate presentation with e-commerce functionality.
Separate corporate catalog website for STH
STH appears more concise and compact while maintaining a visual connection with the parent brand.
Product catalog design
Each section (CNC centers, lasers, press brakes) received its own color code and individual cover.
The design allows printing separate brochures by category or combining them into one large catalog volume. This optimizes printing costs and simplifies navigation for clients.
Project results
As a result of the project, a full brand ecosystem was created:
strong industrial identity
unified system of corporate materials
well-designed line of work and office uniforms
flexible product catalog system
two corporate websites (main brand and sub-brand)
unified visual system for digital communications
The project allowed the company to build a cohesive professional image, increase brand recognition, and establish a visual foundation for scaling into the European market.